Push notifications are a new format popular with advertisers. Everything works very simply and transparently. The user agrees to receive push notifications and then they actually get them. There are many partnership programs that you can use online to monetize your website.
Advantages of push notifications
One of the main advantages of push ads is high customer loyalty. Push notifications are a new generation of ads that are native not only to website content but also to users.
Users consciously agree to receive push notifications. Further, they receive only one notification per day with the option to unsubscribe at any time, which ensures the unobtrusive nature of push notifications. These factors provide a high CTR of advertisements.
Push notifications have a high coverage. Advertising is displayed directly on the user’s device or in the browser, providing the maximum visibility and a high CTR compared to regular ad formats. Subscribers are guaranteed to see ads on the computer and the phone, and there is no probability that the advertisement will go unnoticed.
Push notifications work in Chrome, Firefox, Opera, and other popular browsers on any device.
One of the advantages of push notifications is that they are delivered to the user, even if he does not browse the website.
There is the demand for traffic from push notifications among advertisers. Traffic from push notifications is in high demand because it is practically not subject to advertising and gives a high conversion on most of the offers. This means that the prices for the display will be stably high due to great competition.
Monetization of traffic
The webmaster receives payment for each showing of advertisements to his subscribers.
The display price depends on the advertisers and is generated based on the auction. Priority to displays is given to ads with a maximum bid.
To see the revenue from push ads, you need to go to the block statistics and see the revenue for the push block. In the general statistics, a separate column for the format is not provided at the moment.
There are many partner programs for monetizing push notifications. The partner earns income for each click of the user from push-mailing through the partner database. The income varies according to the quality of the web resource, its themes, and the age of its audience. CPC is dynamically generated.